(858) 627-0727 contact@madaffer.com
What We Do
Led by former San Diego City Council member Jim Madaffer, Madaffer Enterprises is a full-service public affairs firm that offers strategic planning and consulting services for clients in California and beyond. The firm stands out for its ability to implement comprehensive, creative outreach strategies while facilitating partnerships with key decisionmakers to produce winning outcomes for clients. When outcomes matter, Madaffer Enterprises delivers.

Our Focus Areas

We’re proud of our history of working with a broad base of clients to engage public affairs efforts on a variety of issues. Over time, our work has led us to specialize in four focus areas that can be summarized with one word: INNOVATION.

Learn More

Our people love innovative products, services and ideas. We’re passionate about advancing disruptive technologies that improve quality of life, and we spend a lot of time talking to decisionmakers about how they can make “the next big thing” work for them. New innovations often create challenges for regulators, residents and existing services. Madaffer Enterprises prides itself on ensuring its clients are part of the solution.

Madaffer Enterprises provides clients with solutions to complex communications problems. Our comprehensive capabilities ensure that each project benefits from deep, strategic planning matched by impeccable execution. Clients rely on our insight and experience to achieve their desired outcomes – and we always play to win.

Government Affairs
and Public Relations Services

Real Property, Land Use and Regulatory Law Services

Government Relations

Madaffer Enterprises facilitates effective communication between clients and local government officials.

Public Relations & Communications

Madaffer Enterprises develops strategic communications plans based on comprehensive message platforms.

Association Management

Local organizations and advocacy groups are important voices in representing communities and shared interests.

Political Consulting & Issue Advocacy

Madaffer Enterprises brings its extensive experience working on campaigns and political efforts to provide strategic counsel.

Coalition Building

Our extensive ally network keeps us in touch with the policy priorities and positions of major stakeholder groups.

Public Outreach

We engage residents, local community groups to build support for efforts by knowing what motivates them.

Land Use, Entitlements & Permitting

Our many years of experience encompass a broad scope of activities and laws. Including, assistance with site acquisition.

Initiatives & Referenda

Madaffer Enterprises facilitates direct democracy by advising businesses and organizations on local ballot measures.

Crisis Communications

We work proactively with clients to develop crisis communications strategies long before they are needed.

Environmental Reviews

We are a leading practitioner of the California Environmental Quality Act and environmental review regulations.

Expert Witness

Our team includes experts with decades of experience in land law, transportation, engineering, and municipal permitting.

Media Relations

The media is a key component of the public affairs landscape that must be carefully understood and managed.

Video Production

The talented in-house team at Madaffer Enterprises offers world-class, well written video production.

Graphic Design

Having the creative team with the technical knowledge needed for web design, video production, print, and problem solving.

Social Media / Digital Advocacy

We use social media and digital content that advances clients’ policy goals while complementing their brand identity.

Smart City Strategic Planning Services

Smart Cities

We are Smart City experts who work with all levels of municipal government to create a plan catering to the specific needs.

Emerging Technology

We’re experienced communicators when it comes to the Internet of Things, autonomous vehicles, the sharing economy, and more.

Energy Innovation

Governments need to ensure regulations to keep pace with the latest technological innovations in energy generation.
Our Services
Madaffer Enterprises provides clients with solutions to complex communications problems. Our comprehensive capabilities ensure that each project benefits from deep, strategic planning matched by impeccable execution. Clients rely on our insight and experience to achieve their desired outcomes – and we always play to win.
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Frequently Asked Questions
What is Public Affairs?

Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.

What is Media Relations?
Media relations is such an important and well-known component of public relations that people often mistakenly believe that PR is media relations. Our media relations professionals work with members of the media to publicize companies and their products through what we call "earned media coverage." Earned media coverage happens when the news features your company, brand product, service or spokesperson. Unlike advertising, which sponsors the news, public relations uses earned media coverage to integrate you into the news content, not leave you a separate entity from that content. Earned media coverage appears in print, broadcast and online media. Madaffer Enterprises can show you how to maximize your media relations efforts.
Why should I use PR instead of advertising?
No one tunes into the news to see who's advertising; people switch to news channels and visit news websites because that's how they ensure they're informed, educated and entertained. Do you regularly turn to any website, TV show, newspaper or magazine for the advertisements?

Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.

Will I be buying articles, advertising or space?
No. We will be working to acquire earned media placement of stories about your company. With earned media, unlike advertising, companies do not pay for placement of news stories. One of the key advantages of public relations over other marketing channels is that earned media helps establish credibility for a company and its products or services. PR is not instant or overnight, but it is a very powerful way to build your company's brand and reputation.
Why choose Madaffer Enterprises?
Because our clients love us. According to a survey, nine out of 10 Madaffer Enterprises clients are either “highly likely” or “extremely likely” to refer us to their colleagues and friends.