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Smart Cities and Connected Communities

Smart Cities
The exploding interest from local governments in becoming “Smart Cities” has driven an intense interest in how municipalities can use the latest technologies and innovations to provide a better quality of life to residents. Officials are inundated with options, but are often left alone to figure out how to devise a plan that works for their specific jurisdiction. Madaffer Enterprises works with local leaders directly to deliver a customized, comprehensive action plan that provides a roadmap for municipalities to follow to ensure they are being strategic at every step of the Smart City process, including how cities can adapt Smart City ideas to achieve their Climate Action Plan goals.We are Smart City experts who work with every level of municipal government to create a plan catering to the specific needs of individual jurisdictions, including helping cities overhaul their management processes and organizational structure to better meet the needs of a 21st century society.
We provide strategic guidance for municipalities looking to integrate any of the following into their assets, operations and policies:
Data Management and Analytics
Advanced Sensor Networks
Improved Telecommunications Connectivity and Internet Access
Micro and Distributed Energy Generation
Intelligent Buildings and Urban Planning
Autonomous Vehicle Testing Grounds
Water and Energy Efficiency Measures
Improved City Services, Structure and Management Practices
Predictive Traffic Management
Smart Parking Solutions
Faster, Safer Emergency Service Response
Wastewater Recycling and Reuse
Long-Term Environmental Sustainability Solutions
Innovative Transportation Solutions
Anatomy of a Smart City
Economic Influence

%

In the developing world,
as much as 80% of future economic growth will
occur in cities.
Population Growth
  • The Urban Population in 1960 34% 34%
  • The Urban Population in 2019 54% 54%
  • The Urban Population in 2050 70% 70%
It is estimated that by 2050, even in less developed countries, a majority of people will be living in urban areas.
Environmental Impact

%

Cities use 70% of the worlds energy needs. Lighting alone represents 19% of the world’s total electricity consumption.
Megacities Growth
  • Megacities in 1975
  • Megacities in 2019
  • Megacities in 2040
There are 21 megacities with over 10 million people. Up until 1975 there were just 3 – New York, Tokyo and Mexico City.

Madaffer Enterprises provides clients with solutions to complex problems.

Madaffer Enterprises has found success in highly customizing our approach to each community’s unique profile and needs. Our work to develop a Smart City Strategic Action Plan for the City of Chula Vista has been nationally recognized with an award by the American Planning Association, and our forthcoming Smart + Connected City Strategic Roadmap for the City of Carlsbad is slated to be presented at conferences nationwide as a cutting-edge example of this new form of planning.

Connected Communities...

We believe the future is all about “Connected Communities”

The Smart and Connected City experts at Madaffer Enterprises can help your city or region navigate the ever-growing complexities of creating smart and sustainable communities.

With decades of experience in local government, transportation, urban development and more, we advise policy makers, executives, city departments, developers, and industry on setting goals and priorities and getting the very most value from being “smart”. Our range of services includes developing roadmap strategy documents, transportation and infrastructure planning, cleantech and climate action plan integration and more. Our experts can help craft an individual plan custom tailored for your city or region.

Wireless Technology...

We are at a special time in our history.  Smart Cities.  Connected Communities.  Wireless technology is exploding.  The shared economy and technology emerging now is the stuff of dreams.  Driverless vehicles are in our future.  A new era in transportation is coming.  It’s important to understand the many sectors this will impact over the next decade. 

The term “Smart City” has become wildly popular over the past few years, with the promise that with the right technology, smart cities can improve everything from public safety, citizen engagement, economic development, transportation, and more — all at a lower cost.

The Future of Your City...

What will your City be like 10, 20, or 50 years from now? Considering the technological sea change we’ve experienced over the last decade, how will city leaders best manage the future? How will cities harness the power of innovation to improve quality of life? City leaders need to be ready by planning for the future, capturing and analyzing data, and building the appropriate technology infrastructure to achieve goals – not only of government, but of citizens who are used to technology and will demand more of it from their governments. The experts at Madaffer Enterprises can help position your city to maximize the benefits of this new wave of technology.

The Madaffer Enterprises Team

Madaffer Enterprises provides clients with solutions to complex communications problems. Our comprehensive capabilities ensure that each project benefits from deep, strategic planning matched by impeccable execution. Clients rely on our insight and experience to achieve their desired outcomes – and we always play to win.

We’re at an exciting time in the history of cities:

Sensors, data, drones, 5G, autonomous vehicles, and more that we’ve yet to imagine. You know your city needs a strategic roadmap to achieve your vision of a connected, effective future, but with existing staff burdened with their day-to-day responsibilities, who will do the work of planning for tomorrow?

Madaffer Enterprises is proud to offer smart city consulting services to help local governments build strategic roadmaps toward a stronger, more connected future.

The Firm

Experience

The smart city consulting team at Madaffer Enterprises collectively has decades of experience in local government, transportation, technology and sustainability.

Independence

As a vendor-neutral consulting firm, we never make product-specific or vendor-specific recommendations. Our consulting work is always in your city’s best interest.

Innovation

Madaffer Enterprises has earned a reputation for innovation. Our work with the City of Chula Vista earned special recognition from the American Planning Association’s Technology Division.

Community

We firmly believe that effective strategic roadmaps require robust community engagement to ensure the city is working to solve problems that matter most to residents and businesses.

The Process
k

Educate

Educate elected leaders and city staff on best practices and challenges in building smart and connected community strategic roadmaps.

Research

Research and integrate existing policy documents and strategic plans, such as Climate Action Plans, technology use policies and departmental master plans.

Deep Dive

Deep dive in a series of closed-door, individual interviews with department directors and mid-level managers.
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Reach Out

Reach out and engage with a representative set of community members and stakeholder groups to identify problems and vet potential solutions.

Draft and Refine

Draft and refine a roadmap that addresses outcomes, goals, initiatives, costs, funding sources, and more.

Build

Build a communications strategy to help constituents, vendors and economic development targets understand the value of the work you’re doing.
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Frequently Asked Questions
What is Public Affairs?

Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.

What is Media Relations?
Media relations is such an important and well-known component of public relations that people often mistakenly believe that PR is media relations. Our media relations professionals work with members of the media to publicize companies and their products through what we call "earned media coverage." Earned media coverage happens when the news features your company, brand product, service or spokesperson. Unlike advertising, which sponsors the news, public relations uses earned media coverage to integrate you into the news content, not leave you a separate entity from that content. Earned media coverage appears in print, broadcast and online media. Madaffer Enterprises can show you how to maximize your media relations efforts.
Why should I use PR instead of advertising?
No one tunes into the news to see who's advertising; people switch to news channels and visit news websites because that's how they ensure they're informed, educated and entertained. Do you regularly turn to any website, TV show, newspaper or magazine for the advertisements?

Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.

Will I be buying articles, advertising or space?
No. We will be working to acquire earned media placement of stories about your company. With earned media, unlike advertising, companies do not pay for placement of news stories. One of the key advantages of public relations over other marketing channels is that earned media helps establish credibility for a company and its products or services. PR is not instant or overnight, but it is a very powerful way to build your company's brand and reputation.
Why choose Madaffer Enterprises?
Because our clients love us. According to a survey, nine out of 10 Madaffer Enterprises clients are either “highly likely” or “extremely likely” to refer us to their colleagues and friends.