Recognizing that direct advocacy alone would be insufficient to overcome bureaucratic obstacles, Madaffer Enterprises developed a strategy to engage credible local leaders as advocates for strong wireless infrastructure. At the heart of this strategy is Wireless Infrastructure Now (WIN), a 501(c)(6) nonprofit organization Madaffer founded to raise awareness and leverage grassroots support for robust wireless service. WIN is organized as a coalition of seven distinct stakeholder identities, all of which increasingly depend on reliable, high-bandwidth wireless data: public safety, health care, transportation, business, smart cities, consumers, and social justice advocates. Using a customized database covering all 482 cities and 58 counties in California, Madaffer and WIN conducted targeted outreach and engagement efforts to build communities of support within each of these stakeholder groups. Madaffer also led WIN to use a variety of media relations tactics, including placement of op-eds, social media outreach and direct advocacy.
Numerous high-profile individuals and stakeholder groups have signed on as supporters of WIN, and the organization is building momentum as the leading voice for wireless infrastructure. Members of the WIN coalition are available to author op-eds, write letters to their elected officials, and show up in support of key infrastructure projects at public meetings, resulting in more favorable outcomes and reasonable regulations for wireless infrastructure providers.
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.