The Madaffer Enterprises team has represented Uber in its relationships with San Diego International Airport and the City of San Diego since early 2017. At San Diego International Airport, Madaffer Enterprises worked to help Uber understand the airport’s policy goals while working to help airport staff understand the impacts of proposed policies aimed at incentivizing the use of low-emissions vehicles.
The outcome was a win-win that helped the airport achieve its greenhouse gas reduction goals while giving Uber flexible options for meeting those goas. More recently Madaffer Enterprises has worked with the City of San Diego on behalf of Uber to ensure that dockless scooter policies minimize conflicts between cars, pedestrians and scooters, while maximizing opportunities for residents and visitors to get around using alternatives to cars.
What is Public Affairs?
Public Affairs is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
What is Media Relations?
Why should I use PR instead of advertising?
Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.